Offered jointly through the School of Natural Sciences and the School of Engineering



Tuesday /Thursday 6:00 - 7:30 PM
and 9:00 AM to 3:00 PM on Saturday, September 24, 2011
Dell Butcher Hall - BH 180
Course Handouts

In today's business economy a significant number of technical students are pursuing careers in technology entrepreneurial firms. The Weiss School of Natural Science and the George R. Brown School of Engineering offer an extensive curriculum in engineering and science and students graduating from these programs are extremely well grounded in their technical field of specialization. Unfortunately, these students have no access to managerial concepts associated with new venture creation despite their strong interests in this area.

To help prepare engineering and science students for careers in entrepreneurial organizations Weiss School of Natural Science and the George R. Brown School of Engineering are pleased to offer the following entrepreneurial management curriculum focusing on providing an introduction to entrepreneurship for technical students at Rice University. The program consists of two courses held sequentially within an academic year. The courses are team taught in modular format by management faculty, entrepreneurs, and entrepreneurial service providers.
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Dr. Harry Wilkinson  (Resume) Professor Andrew R. Barron

Department of Chemistry
  Butcher Hall
  (713) 348-5610

Office Hours: Individual module instructors will assign office hours

 Cross-reference numbers are NSCI 610 and ENGI 610

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Course Description

This course is for science and engineering graduate students who want to understand the basics of management in new and/or small technology based businesses.   The concepts covered will provide an overview of management particularly relevant to students who are interested in careers in technology or entrepreneurial ventures.   It is intended that students who take this course will be eligible for MGMT 625 taught by Dennis Murphree of Murphree Venture Partners. The purpose of MGMT 625 is the selection of a student team from the 8 to 10 teams normally in the class to participate in the Rice University Business Plan Competition held in the spring of each year.

NSCI 610/ENGI 610 is team taught to provide insight into how technology oriented firms manage people, projects, accounting, marketing, strategy, intellectual property, organizations and entrepreneurship.   A variety of methods will be used to explain the concepts and practices of management including; readings, case discussions, exercises, guest speakers, two written assignments and a leadership movie.   Student active participation is essential for most sessions and will carry 95% weight in determining grades.   The team written assignment on project management will carry 5%.

The major topics include:  

Organizational Behavior and Leadership.   Ten single sessions plus one double session, a Saturday class.   (Dr. Harry Wilkinson,   This module is intended to give students the tools needed to begin the long term process of acquiring and maintaining the interpersonal skills required for leadership in technology oriented organizations.  

High Technology Organizations.   Two sessions. (Dr. Harry Wilkinson and Mr. Rebbie Gregg). This module is intended to give students an overview of the various types of legal organizations appropriate for High Technology enterprises and the pros and cons of each and the various organizational types they may encounter in high technology enterprises from the traditional functional structures through the various matrix type approaches to the fully projectized structures.

Project Management.   Four sessions.   (Ms. Merrie Phinney Barron - Administaff)   This module is intended to give students an overview of some of the various tools used to manage high technology projects.   Teams will be formed for both presentations and a written assignment.

Intellectual Property.   Two sessions.   (Professor Andrew Barron,   This module is intended to give students an understanding of the importance and methodology used to protect intellectual property.  

Understanding Accounting.   Four sessions.   (Dr. Harry Wilkinson, )   This module is intended to give students an appreciation of both the simplicity and complexity of accounting concepts and the importance of the assumptions behind the numbers.  

Marketing in High Technology Organizations.   Two sessions.   (Ms. Susan Wilkinson, Marketing Director, St. Luke's Health Systems)   This module is intended to give students a broad picture of the steps necessary to successfully bring a new product from the initial technology concept in the laboratory to the first use by a consumer.

Strategy, Effectiveness & Entrepreneurship in High Technology Organizations.   Four sessions.   (Prof. Andrew Barron, Dr. Al Napier, Dr. Lewis Norman and Mr. Chris Coker) This module is intended to give students an overview of entrepreneurial organizations, the various types of tools used to improve effectiveness and a general understanding of the benefits and limitations of setting strategy or directions in the highly volatile and often unpredictable high technology environment. This module is intended to provide students a bridge to the course MGMT 625.  

Grading Criteria

The grade for the course will be a function of performance in the individual modules.   Each module will be weighted based on the number of sessions as a percent of the total number of sessions.   There are twenty-eight single sessions and one double session (Saturday class) for a total of thirty; therefore:  

Leadership - 12/30     40%
High Technology Organization - 2/30 6%
Project Management - 4/30   12%
Intellectual Property - 2/30 6%
Accounting - 4/30 13%
Marketing - 2/30 6%
Strategy - 1/30 3 %
Technology Effectiveness - 1/30 3%
Entrepreneurship - 2/30 6%
Written Team Assignment: Project Management 5%

Course Policies

Classroom attendance is required.   Students who miss class sessions will have points deducted from their final participation grades.   (You cannot participate if you are not there.) Students who will miss class for "legitimate" reasons can avoid having points deducted from their final participation grade by informing the module instructor and the course coordinator(s) of the reason for the absence before class or in the case of unavoidable absence (e.g. auto accident) as soon after class as practicable.  

Any student with a documented disability needing academic adjustments or accommodations is requested to speak with the course coordinator(s) during the first two weeks of class.   All discussions will remain confidential.   Students with disabilities should also contact Disabled Student Services in the Ley Student Center.   Additionally, you will need to register with the Disability Support Services Office in the Ley Student Center.  

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Module Schedule

Topic and Assignment

Module 1: Organizational Behavior & Leadership -  Dr. Harry Wilkinson

Tues. Aug. 23

Course and Module Introduction and Video "The Pygmalion Effect" - Discussion

Personal Information Sheet - please complete and return to Dr. Wilkinson

Thurs. Aug. 25

Chapter 1 "Introduction" - Owlspace

"How Business Schools Lost Their Way" (HBR May 2005) Email for PDF reprint
Case Study - "Jim Tate's Senior Clerk" Discussion - Owlspace

Tues. Aug. 30

Chapter 3  "Learning From Experience: On the Job or Case Studies" - Owlspace

"The Human Side of Management"(HBR Nov/Dec 1996) Email for PDF reprint
Case Study - "Joe Lane" - Owlspace

Thurs. Sept 1

Chapter 4 "Psychological and Process Motivational Concepts: Spontaneous and Reflective Behaviors" - Owlspace

"When to Trust Your Gut" (HBR Feb 2001) Email for PDF reprint)
Case Study - "Alpha Omega (A)"  - Owlspace

Tues. Sept. 6

Chapter 6 "Perception in Organizations" - Owlspace

"The Human Moment at Work" (HBR Jan/Feb 1999) Email for PDF reprint
Case Study - "King Industrial Products"  - Owlspace


Thurs. Sept. 8

Chapter 7 "Effective Communications" - Owlspace

"Managing Your Boss" (HBR Jan 2005) Email for PDF reprint
Case Study - "Atlas Development Laboratory (A - part 1)  - Owlspace

Tues Sept 13

Chapter 9 "The Effective Use of Power" - Owlspace

"Leadership Lessons from Abraham Lincoln" (HBR Apr 2009) Email for PDF reprint
Case Study - "Atlas Telephone"  - Owlspace

Thurs. Sept. 15

Chapter 10 "Leadership" - Owlspace

A Leadership Primer (by General Colin Powell) Email for PDF reprint
Case Study - "Rondell Data"  - Owlspace

Tues. Sept. 20

Chapter 11 "Leading Creativity" - Owlspace

"Creativity and the Role of the Leader" (HBR Jan 2009) Email for PDF reprint
Case Study - "Anderson Manufacturing and Development Co."  - Owlspace


Thurs. Sept. 22

Chapter 23 "An Integrated Approach to Understanding Behavior"  - Owlspace

"The Quick Win Paradox" (HBR Jan 2009) Email for PDF reprint
"Planning A Startup" (HBR Jan 2008) Email for PDF
Case Study - "Jack Webb A"  - Owlspace


Sat. Sept. 24

Movie - "12 O'clock High" (Note: This class is on Saturday, Class will begin at 9:30 a.m. and run until 2:30 p.m.; pizza and soft drinks will be provided and you are encouraged to bring a significant other as a guest.)

Module 2: Project Management - Mrs. Merrie Barron and Professor Andrew Barron
Tues. Sept. 27 Project Management Overview  - Reading Material: Project Management for Scientists and Engineers
Thurs. Sept. 29 The Project Customer & Project Requirements
Tues. Oct. 4 Managing R & D Projects
Thurs Oct. 6 Managing R & D Projects
  Tues. Oct. 11  Mid-Term Recess

Module 3, Part 1: High Technology Organizations - Dr. Harry Wilkinson and Mr. Rebbie Gregg

Thurs. Oct. 13

Mr. Rebbie Gregg

High Technology Organizational Structures

  Module 4: Marketing in High Technology Organizations - Ms. Susan Wilkinson


Tues. Oct. 18

Presentation: Marketing Medical Devices from the Laboratory to the Consumer
Thurs. Oct. 20 Case Study: "We've Got Rhythym!" Medtronic Corporation's Pacemaker Business (HBS 9-698-004)  Email for PDF reprint
Module 3, Part 2: High Technology Organizations - Dr. Harry Wilkinson and Mr. Rebbie Gregg
Tues. Oct. 25

Dr. Harry Wilkinson

Chapter 20 - "Coordinative (Matrix) Organizations" - Owlspace
Case Study - "Missile Products Corporation (A)" - Owlspace

Module 5: High Technology Organizations - Dr. Lewis Norman

Thurs. Oct. 27
Nov. 1

TBA - this class will be held on Tuesday, November 1

Module 6: Introduction to Accounting Concepts and Limitations - Dr. Harry Wilkinson
Tues. Nov. 1
Oct. 27

This class will be held on Thursday, October 27

Introduction to Accounting Records (HBS 9-192-153) Email for PDF reprint

Case Study -"Chemalite, Inc." (HBS 9-177-078) Email for PDF reprint

Thurs. Nov. 3 Case Study - "Chemalite, Inc." (continued)
Tues. Nov. 8

The Statement of Cash Flows (HBS 9-101-107) Email for PDF reprint

Case Study - "Chemalite, Inc. (B)" (HBS 9-195-130) Email for PDF reprint


Thurs. Nov. 10

Case Study - "Graves Industries, Inc. (A) (B) & (C) (HBS 9-187-045, 046, 047) Email for PDF reprint

Module 7: Intellectual Property - Prof. Andrew Barron

Tues. Nov. 15
Nov. 22

What Is Intellectual Property? Reading and Understanding a Patent.
Thurs. Nov. 17 No Class on Thursday, Nov. 17
Module 8: Strategy or Direction in High Technology Organizations - Prof. Andrew Barron and Mr. Chris Coker  

Tues. Nov 22
Nov. 15

Chris Coker, President of Oxane Materials Inc.
Thurs. Nov 24 Thanksgiving Holiday
Module 9: Entrepreneurship - Dr. Al Napier
Tues. Nov. 29

Case Study: "R&R" (HBS #386019) Email for PDF reprint

Thurs. Dec. 1 Case Study: "DigitalThink: Startup" (HBS #898186) Email for PDF reprint

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